Case Study: Ford Motor Company engages Dreamforce attendees with a multiplayer gamified experience by Groove Jones

Ford drives Dreamforce multiplayer game show with Groove Jones and 4 touchscreen stations

Ford Motor Company engaged Groove Jones to create an interactive activation for the Salesforce Dreamforce event. The challenge was to develop a compelling, gamified experience that would effectively showcase a customer success story involving the Ford Mach-E and the Salesforce platform.

Groove Jones designed and implemented a multiplayer game show experience. This solution featured a live spokesperson, a rotating Ford Mach-E on stage, and a large LED wall displaying custom 3D animations. Audience members participated via touchscreen stations, playing a game that reinforced key product attributes. The vendor, Groove Jones, successfully delivered a dynamic and engaging narrative that allowed Ford to highlight its customer journey in an innovative and memorable way.

Ford Motor Company