Case Study: FIFA gets fans in the game with Groove Jones’s XR Avatar Scanner experience

FIFA scans hundreds of fans in 3 days with Groove Jones

FIFA sought to create an innovative and highly shareable fan experience for attendees of the 2025 FIFA Club World Cup™. The challenge was to deeply engage spectators, moving them beyond the role of passive observers and connecting them to the tournament in a personal and memorable way. Groove Jones was enlisted to deploy its XR Avatar Scanner technology to achieve this goal.

Groove Jones implemented a volumetric scanning activation that captured a full-body 3D scan of each participant. Within seconds, the system generated and delivered a personalized video of the fan scoring a game-winning goal on a virtual FIFA pitch. This solution, supported by Groove Jones's creative development and on-site technical staff, successfully engaged hundreds of fans over three match days. The highly shareable videos were distributed across social media, significantly extending the event's reach and impact while providing attendees with a lasting digital memento.

FIFA