Case Study: FC Dallas creates an immersive fan avatar experience with Groove Jones

FC Dallas creates a 4-hour XR fan experience with Groove Jones

FC Dallas partnered with Groove Jones to enhance fan engagement and create a unique, memorable experience for attendees of their new season launch. The challenge was to captivate fans of all ages by incorporating cutting-edge technology into the game day environment at Toyota Stadium.

Groove Jones implemented an XR Avatar Scanner, a system powered by AI and machine learning, to create personalized videos for fans. The solution allowed hundreds of attendees to be scanned and instantly composited into a cinematic video where they scored a winning goal alongside team players. The measurable impact was highly positive, with hundreds of fans participating over two nights and receiving a shareable video, creating significant social media buzz. The vice president of marketing noted the event delivered beyond expectations and created a real "FOMO" moment. Groove Jones's work on this project went on to win several industry awards.

FC Dallas