Case Study: DICK’S Sporting Goods drives scroll-stopping holiday engagement with Groove Jones’ AI-powered faux OOH campaign

DICK’S Sporting Goods drives 751,000 views with Groove Jones

Groove Jones partnered with Dick’s Sporting Goods to help promote Crocs' NFL collection. The challenge was to create a campaign that felt innovative and shareable, standing out from traditional retail marketing by connecting football season excitement with the playful Crocs brand in a hyper-realistic way.

Using their proprietary GrooveTech GenVFX AI pipeline, Groove Jones combined generative AI tools with traditional VFX to create a faux out-of-home video of giant Crocs being parachuted into store parking lots. The video achieved 751,000 views and strong engagement on Instagram, driving conversation and excitement around the product launch. This AI-driven campaign earned Groove Jones an Aaron Award for Best AI Workflow for Production.

Dick’s Sporting Goods