Case Study: Constellation Brands brings Día de los Muertos to life with Groove Jones

Constellation Brands launches 360-degree WebAR Dia de los Muertos world with Groove Jones

Constellation Brands worked with Groove Jones to expand upon an award-winning interactive Dia de los Muertos mural into a more immersive digital campaign. The challenge was to build a 360-degree digital world that would allow users to explore and engage with the traditional holiday celebration in a revolutionary format, supporting an in-store and out-of-home program.

Groove Jones successfully delivered this vision by creating a Web AR experience using the 8th Wall SDK, enabling users to enter the digital world on mobile without an app. The solution included interactive elements like a selfie booth and a photo/video capture feature, all framed within an ornate altar and detailed environment. The campaign was highly successful, winning multiple platinum awards including a Vega Digital Award and a Hermes Creative Award.

Constellation Brands