Case Study: Cars Commerce engages NADA attendees with phygital touchscreen kiosks from Groove Jones

Cars Commerce showcases 4-vehicle phygital appraisal demos with Groove Jones

The automotive platform Cars Commerce sought to demonstrate its appraisal and dealer services in an engaging way at the NADA event. They partnered with vendor Groove Jones to create interactive kiosks that would showcase their Accu-Trade Appraiser and Accu-Save service platforms to attendees.

Groove Jones developed a "phygital" experience where attendees could physically plug an OBD diagnostic unit into a car dashboard prop, which was then read by an NFC system to activate digital content on screen. This solution allowed users to appraise a vehicle and generate a comprehensive report, creating an immersive and seamless demo. The vendor Groove Jones successfully highlighted Cars Commerce's capabilities through this interactive and user-friendly experience.

Cars Commerce