Case Study: BI Worldwide creates a gamified virtual rewards experience with Groove Jones

BI Worldwide launches Rewards Adventure in 2 play modes with Groove Jones

BI Worldwide, a provider of employee and sales motivation programs, faced the challenge of translating their exhilarating Warehouse Windfall onsite rewards experience into an engaging online format. They partnered with vendor Groove Jones to create a web-based virtual rewards game that could deliver the same level of excitement and incentive for top-performing sales representatives remotely.

Groove Jones developed Rewards Adventure, a gamified online experience where players navigate a tropical island with a customized avatar to collect prizes. The solution featured two modes—practice and timed event—along with obstacles and puzzles. A secure backend allowed BI Worldwide to fully customize the prizes for each client event. This innovative platform successfully replicated the thrill of the in-person warehouse event in a scalable virtual environment.

BI Worldwide