Case Study: Apple Vision Pro achieves immersive pickleball viewing with Groove Jones

Apple Vision Pro brings immersive pickleball to life with Groove Jones at 90 fps

Groove Jones was hired by Apple Vision Pro to capture a Major League Pickleball match with a level of immersive clarity that traditional broadcast cameras could not achieve. The challenge was to film the fast-paced action in a way that would be truly realistic and impactful when viewed on the Apple Vision Pro platform.

The solution implemented by Groove Jones was to use the Blackmagic URSA Cine Immersive camera, which co-delivered a staggering 8K per eye at 90 fps and 12-bit HDR color. This eliminated the need for post-production stitching and saved significant editing time. Groove Jones also utilized new Spatial Browsing technology to make the video accessible to Apple Vision Pro users via Safari and created a multi-platform distribution strategy, including YouTube.

Apple Vision Pro