Case Study: 160/90 achieves high-energy, measurable fan engagement with Groove Jones’ Beat the Best interactive basketball experience

160/90 launches a 3-part Beat the Best basketball experience with Groove Jones

Groove Jones partnered with 160/90 and Invesco QQQ to address the challenge of adapting a large-scale NCAA fan fest basketball experience into a compact, mobile format for a B2B trade show conference. The customer needed to maintain high-energy gameplay and brand storytelling within a much smaller physical footprint.

Using its GrooveTech framework, Groove Jones developed "Beat the Best," an interactive computer vision game that allowed participants to compete against a WNBA legend's stats. The solution featured real-time hand-tracking, a social media photo moment, and personalized digital takeaways. Groove Jones delivered a highly engaging and shareable experience that extended brand presence, drove measurable engagement, and won a Gold Horizon Interactive Award.

160/90