Case Study: US Open Shop increases online orders by 212% with Groove Commerce

US Open Shop increases conversion rate by 35% with Groove Commerce

The US Open Shop, the merchandise retailer for the prestigious tennis tournament, faced the challenge of an outdated and generic BigCommerce site that did not reflect the event's elegance. They engaged Groove Commerce for a complete eCommerce development overhaul to elevate the brand, improve merchandising, and ensure ADA compliance, all under a very tight three-month deadline before the tournament began.

Groove Commerce redesigned the entire site experience, provided new art and photography direction, and implemented easy-to-update content widgets. The solution delivered exceptional results for the US Open Shop, including a 35% increase in conversion rate and a 21% increase in online orders. Groove Commerce successfully launched the revamped site ahead of the critical sales period.

US Open Shop