Case Study: Strobels Supply achieves 89% higher conversion rates with Groove Commerce paid media management

Strobels Supply boosts Google Ads revenue by 185% with Groove Commerce

Groove Commerce partnered with Strobels Supply, an industrial supply distribution company, to improve their paid media performance. The challenge was to significantly increase conversion rates and revenue while working with a modest Google Ads budget and maintaining a low cost-per-click.

The solution implemented by Groove Commerce involved a strategic 60% increase to the paid media budget coupled with ongoing optimization. This included adjusting bids based on audience interests, utilizing smart keyword tools, and creating dynamic ad groups to better target potential customers. As a result, Groove Commerce helped Strobels Supply achieve an 89% year-over-year increase in conversion rates, a 185% boost in revenue, and a 17% higher ROI, all while maintaining an efficient average CPC of $0.59.

Strobels Supply