Case Study: Shambhala Publications increases owned revenue by 126% with Groove Commerce and Klaviyo

Shambhala Publications boosts owned revenue 126% with Groove Commerce

Shambhala Publications, a premier independent publisher, faced a challenge when their email marketing platform, Bronto, reached end of life and could no longer support their growth. They reached out to Groove Commerce for help in migrating to a new platform and transitioning their email and SMS marketing efforts.

Groove Commerce implemented a solution using Klaviyo, migrating contact lists, building core segments, and designing new email templates and automated flows. This included a welcome series, an abandoned cart flow, and targeted pop-up forms. As a result of this work by Groove Commerce, Shambhala Publications saw a 126% increase in owned revenue year over year, along with significant improvements in email open and click rates.

Shambhala Publications, Inc