Case Study: Merchant Automotive improves B2B eCommerce performance with Groove Commerce and BigCommerce

Merchant Automotive boosts customer satisfaction with Groove Commerce and BigCommerce

Merchant Automotive, a provider of diesel engine parts and performance products, faced significant challenges with their previous SuiteCommerce platform. The system lacked proper B2B pricing functionality, had poor NetSuite integration, offered weak native SEO, and delivered a negative mobile user experience. These issues hindered their growth and customer satisfaction, leading them to seek a new solution from vendor Groove Commerce.

Groove Commerce migrated Merchant Automotive to the BigCommerce platform, implementing a custom design, a transmission configurator, and a product finder tool. They also established a seamless NetSuite integration and optimized the site for technical SEO and B2B features. The vendor's solution streamlined operations and provided a seamless shopping experience, which resulted in impressive growth in sales and customer satisfaction for Merchant Automotive.

Merchant Automotive