Case Study: Kegworks boosts conversion rates with Groove Commerce and BigCommerce

Kegworks boosts transactions by 35% with Groove Commerce

Kegworks, a retailer of bar equipment and drinkware, faced significant technical overhead and poor functionality with their Magento 1 platform. This resulted in high maintenance costs and manual server management. Seeking to alleviate this technical debt and improve site performance, they turned to vendor Groove Commerce for assistance with eCommerce platform migration.

Groove Commerce migrated Kegworks to the SaaS-based BigCommerce platform, which included an optimized website design and integrations with Reflektion for search and HubSpot for marketing. This solution provided a better user experience and advanced B2B features. As a result, Groove Commerce helped Kegworks achieve a 48% increase in conversion rates and a 35% increase in transactions year-over-year.

Kegworks