Case Study: Hello Divorce improves data management and lead nurturing with HubSpot and Groove Commerce

Hello Divorce boosts users 70% with Groove Commerce

Hello Divorce, an online platform providing alternative divorce services, faced challenges with their previous email service provider and CRM. They needed a more holistic system to track customer interactions, nurture leads over a long lifecycle, and collect valuable first-party data. They partnered with Groove Commerce to find an all-in-one solution.

Groove Commerce implemented HubSpot for eCommerce to serve as Hello Divorce's CRM and marketing automation platform. The solution included custom workflows, a new knowledge base, and integrations with tools like Calendly for booking consultations. This allowed Hello Divorce to significantly improve data collection, segment their audience, and automate internal processes. As a result, they achieved a 70% increase in users and a 67% increase in sessions. Groove Commerce helped them streamline operations and gather valuable data for future national expansion.

Hello Divorce