Case Study: Garrett Wade boosts revenue by 76% with Groove Commerce and BigCommerce

Garrett Wade boosts revenue 76% with Groove Commerce

Garrett Wade, a family-owned retailer of high-quality woodworking and outdoor tools, faced significant challenges with their Magento eCommerce platform. Their difficulties included managing complex product grouping, backordering rules, and inventory, which created a difficult user experience. They turned to Groove Commerce for assistance in migrating their entire online store to a new platform to resolve these issues and provide a more flexible and exceptional experience for their customers.

Groove Commerce designed, developed, and launched Garrett Wade's new website on the BigCommerce Enterprise platform. The solution included creating custom drag-and-drop widgets for easy content management, implementing complex inventory rules for backordering, and integrating with a third-party logistics provider for real-time stock updates. As a result of this migration and optimization, Garrett Wade saw a 76% increase in revenue, a 70% increase in transactions, and a 28% higher conversion rate in the first quarter post-launch.

Garrett Wade