Case Study: Dippin' Dots boosts revenue with Groove Commerce and BigCommerce

Dippin' Dots boosts transactions 20% with Groove Commerce

Dippin' Dots, the iconic ice cream brand, faced the challenge of creating an online store capable of selling its unique frozen products, which require extremely cold temperatures and specific shipping logistics. They partnered with Groove Commerce to overhaul their outdated BigCommerce platform, aiming to capture their fun brand identity while solving complex fulfillment constraints and improving customer engagement.

Groove Commerce implemented a custom solution on BigCommerce, featuring a specialized shipping calendar integrated into checkout to allow customers to select precise delivery dates. They also enhanced the user experience with interactive elements and content like recipes and nutrition information. This strategy delivered significant results: a 47% increase in revenue, a 20% increase in transactions, a 22% rise in average order value, and a 13% boost in conversion rate.

Dippin' Dots