Case Study: Cutter & Buck achieves 77% revenue growth with Groove Commerce and Klaviyo

Cutter & Buck increases revenue 77% with Groove Commerce

The customer, Cutter & Buck, a premium sports apparel manufacturer, faced challenges with its previous email service provider. The system created unreliable reporting and data connectivity issues between its BigCommerce store and its combined B2B and D2C operations. Seeking a streamlined solution to improve results and reduce costs, Cutter & Buck partnered with vendor Groove Commerce for eCommerce email marketing services using Klaviyo.

Groove Commerce implemented a Klaviyo Jumpstart to transition the company's D2C email marketing. The solution provided clean data for effective segmentation, introduced automated email flows, and launched an SMS marketing program. As a result of the efforts by Groove Commerce, Cutter & Buck achieved a 77% increase in revenue from email, along with a 109% higher open rate and a 24% increase in click-through rate.

Cutter & Buck