Case Study: Cutter & Buck achieves 49% YoY revenue growth with Groove Commerce SEO

Cutter & Buck grows organic revenue 49% with Groove Commerce

Cutter & Buck, an active lifestyle fashion brand, partnered with vendor Groove Commerce to increase its eCommerce revenue from organic search by 40% year over year. The challenge was to grow website traffic and revenue through a more effective SEO and content strategy.

Groove Commerce implemented a comprehensive SEO strategy using the BrightEdge platform, which included optimizing product descriptions, adding SEO widgets, and creating a consistent content calendar for their blog. As a result, Cutter & Buck saw a 49% year-over-year increase in revenue, a 36% increase in new users from search, and a 35% increase in sessions from search.

Cutter & Buck