Case Study: Cutter & Buck boosts conversions with Groove Commerce

Cutter & Buck boosts conversions by 281% with Groove Commerce

Cutter & Buck, an active lifestyle fashion brand, partnered with eCommerce vendor Groove Commerce to address challenges of unengaged users and an ineffective website experience. Their initial site audit revealed that a majority of visitors were not scrolling past the homepage hero image, and key site elements like navigation and search were not optimized for customer behavior.

Groove Commerce implemented a comprehensive UX redesign, which included streamlining the navigation, leveraging Searchspring for personalized merchandising, and significantly optimizing the mobile experience and checkout process. As a result, Cutter & Buck saw a 281% increase in conversion rate, a 63% increase in revenue, and a 25% increase in average order value. Groove Commerce's efforts also earned a Hermes Creative Award for the website redesign.

Cutter & Buck