Case Study: Cordova Outdoors boosts revenue and ROAS with Groove Commerce paid advertising

Cordova Outdoors boosts ROAS by 409% with Groove Commerce

Cordova Outdoors, an outdoor retailer specializing in tools and coolers, challenged Groove Commerce to optimize their paid advertising accounts. Their goal was to maximize their return on ad spend (ROAS) in a highly competitive market, specifically aiming for a 300% ROAS while also driving more traffic to their own direct-to-consumer site instead of relying on Amazon sales.

Groove Commerce implemented a solution that included separating shopping campaigns to focus ad spend on high-performing products and creating new bespoke creative assets. They utilized Google's Performance Max platform to run ads across multiple Google services. As a result, Groove Commerce helped Cordova Outdoors achieve a 409% ROAS, along with a 48% increase in sessions and a 32% increase in transactions, substantially exceeding their initial goals.

Cordova Outdoors