Case Study: Ballard Industrial boosts B2B ecommerce performance with Groove Commerce and BigCommerce

Ballard Industrial boosts eCommerce conversion rate by 210% with Groove Commerce

Ballard Industrial, a long-established industrial supplies merchant, faced significant challenges with their previous eCommerce platform, which could not process transactions and forced customers to order by phone. They partnered with Groove Commerce to build a new online store on BigCommerce, seeking to increase revenue, streamline B2B order fulfillment with eProcurement solutions, and improve a lackluster site search experience for their vast inventory.

Groove Commerce implemented a comprehensive BigCommerce solution featuring NET30 payment integration, tiered B2B pricing, and real-time pricing updates via a BisTrack integration. They also integrated TradeCentric for PunchOut catalogs and purchase order automation and used Searchspring for advanced on-site search. This work resulted in a 322% increase in eCommerce revenue, a 519% increase in average order value, and a 210% boost in their conversion rate for Ballard Industrial.

Ballard Industrial