Case Study: Madden Plumbing & HVAC doubles emergency service calls and cuts CPA 39% with groas

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Preview of the Madden Plumbing & HVAC Case Study

Madden Plumbing & HVAC doubles emergency service calls and cuts CPA 39% with groas

Madden Plumbing & HVAC, a home services company, sought to improve the performance of its Google Ads campaigns. The company was spending between $20,000 and $30,000 monthly on ads and needed to increase the volume of emergency service calls while reducing its cost per acquisition. They partnered with the vendor groas to achieve these goals.

groas implemented a new Google Ads management strategy for the client. Within just 18 days, groas successfully doubled the volume of emergency service calls while simultaneously cutting the cost per acquisition by 39%, demonstrating a significant and rapid return on investment.


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