Case Study: Bay Legal cuts CPA 34% with groas

Bay Legal cuts CPA 34% and fires a $3,000/mo agency with groas

Bay Legal, a law firm based in the USA, was spending between $10,000 and $20,000 monthly on Google Ads. They faced a challenge with high customer acquisition costs and were dissatisfied with the performance of their existing marketing agency, for which they were paying $3,000 per month. They turned to the vendor groas for a new approach to their Google Ads management.

groas implemented its management services for Bay Legal's Google Ads account. The solution delivered significant and rapid results, most notably cutting the cost per acquisition (CPA) by 34%. This improvement in efficiency and performance allowed Bay Legal to terminate their previous $3,000 per month agency. The measurable impact was a substantial reduction in lead costs while maintaining their ad spend.

Bay Legal