Case Study: The Dinerstein Companies achieves 100% leasing at The Parker with GRO's TikTok and Google Ads campaigns

The Dinerstein Companies reaches 100% leasing with GRO

The Dinerstein Companies, a developer of the new student housing property The Parker near the University of Arizona, faced the challenge of standing out in a competitive market to reach its core demographic of students aged 18-24. To effectively engage this audience and drive leases for the new building, they partnered with GRO to develop a comprehensive digital marketing strategy.

GRO implemented a multi-faceted solution that included paid search, SEO, and display advertising, with a particular focus on innovative TikTok advertising campaigns and strategic retargeting to maintain top-of-mind awareness. This approach by GRO propelled The Parker to a remarkable 100% occupancy in its first year and secured a 90% pre-lease rate for the following leasing season, achieving high conversion rates at a low cost and exceeding all digital marketing benchmarks.

The Dinerstein Companies