Case Study: Spaces Management builds a standout student housing brand with GRO

Spaces Management wins Best New Development in its first year with GRO

Spaces Management, a student housing property management company, contracted with GRO to develop a brand identity and marketing for a new upscale student housing community near the University of Alabama. The challenge was to create a vibrant, modern, and posh brand that would effectively speak to the property's target student audience.

GRO developed a comprehensive visual identity and marketing strategy that included website design, paid search, geofence advertising, social media, and photography. The solution successfully created an unforgettable brand that resonated with students, leading to optimal leasing results in its first year. The project was so successful that it won the Student Housing Business Innovator Award for Best New Development.

Spaces Management