Case Study: Hilltop Auburn achieves 100% occupancy 10 weeks early with GRO Marketing

Hilltop Auburn hits 100% occupancy 10 weeks early with GRO

The customer, Hilltop Auburn, a new student housing development near Auburn University, faced the challenge of entering an extremely competitive market with over 35 competing properties. They needed to generate immediate awareness and strong early leasing to differentiate themselves from legacy competitors. They partnered with GRO, which provided a comprehensive suite of digital marketing services including paid search, Meta and display advertising, and SEO.

GRO implemented a multi-channel digital strategy anchored by a conversion-optimized landing page. This approach captured high-intent prospects through paid search while building widespread awareness via social and display ads. As a result, GRO's campaign helped Hilltop Auburn achieve 100% occupancy for the academic year a remarkable 10 weeks ahead of schedule, far outperforming initial projections.

Hilltop Auburn