GRO
20 Case Studies
Case Study: D.R. Horton Nashville triples home sales with GRO marketing
A GRO Case Study
D.R. Horton Nashville triples home sales with GRO
The Nashville division of D.R. Horton, a major homebuilder, was having a strong year but suspected its digital marketing performance was falling short. They engaged vendor GRO to audit their paid advertising programs, which were found to have mismanaged campaigns and inaccurate targeting.
GRO diversified D.R. Horton's ad spend by launching new Social Media and Display campaigns to complement existing Paid Search efforts. This multi-channel strategy included creating unique ads for each of their nine communities. As a result, one community tripled its sales in the first month, and the overall effort led to the most sales in D.R. Horton Nashville's history for the month of October, reaching over one million unique users.
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