GRO
20 Case Studies
Case Study: Dial Senior Living boosts conversions and walk-in traffic with GRO
A GRO Case Study
Dial Senior Living boosts walk-in tours 20% with GRO
Dial Senior Living, a premier provider of senior living communities with over 20 locations, faced challenges with its digital marketing efforts. Their paid search campaigns had a low conversion rate and a high cost per conversion, while their retargeting campaigns suffered from a very low click-through rate. They partnered with GRO for a comprehensive digital marketing solution involving paid search, retargeting, and social media advertising.
GRO implemented a strategy that included in-depth market research, PPC campaign optimization, Google Display Network keyword retargeting, and new social media ads on Facebook and Instagram. As a result, GRO helped Dial Senior Living double its PPC conversion rate and slash its cost per conversion by 54.55%. Retargeting efforts saw an 8x higher CTR, and the campaign contributed to a 20% year-over-year increase in walk-in tours across many properties.
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