Case Study: Aero On 24th achieves 95% pre-lease occupancy with GRO marketing and retroactive geofencing

Aero On 24th pre-leases 95% of units with GRO

Aero on 24th, a student housing community in Gainesville, Florida, faced the challenge of pre-leasing its property during the COVID-19 pandemic when fewer students were returning to campus. The client, working with vendor GRO, needed a digital marketing strategy to compete effectively in a saturated market.

GRO implemented a solution using retroactive geofencing to target students who had been on campus before the pandemic, along with other digital tactics like paid search and social media advertising. This strategy allowed Aero to successfully pre-lease the property to over 95% capacity, achieving the highest pre-lease in the market with little turnover. GRO's efforts resulted in significant occupancy and continued year-over-year growth for the client.

Aero On 24th