Case Study: Kodak revitalizes its instant-print brand with Grithaus Agency

Kodak secures 450+ gift guide placements with Grithaus Agency

Kodak sought to launch and establish its flagship instant print product line as a leader in the industry. The company engaged Grithaus Agency to drive earned media and build brand recognition for its cameras and mobile printers among key demographics.

Grithaus Agency implemented a multi-layered influencer relations and PR program to reintroduce the iconic brand. The solution secured over 450 gift guide placements, top-tier editorial coverage in publications like Forbes and Rolling Stone, and 54 daytime TV segments. As a result, Grithaus consistently positioned Kodak amongst the top three instant-print brands.

Kodak