Case Study: Elk Audio achieves global media awareness for Elk LIVE with Grithaus Agency

Elk Audio earns 121 media placements with Grithaus Agency

Elk Audio, a music technology developer based in Stockholm, Sweden, faced the challenge of raising public awareness for its new product, Elk LIVE. They partnered with Grithaus Agency to create a compelling launch for this first-of-its-kind, 5G-enabled remote music creation service, which needed to be explained to a broad audience despite its complex underlying technology.

Grithaus Agency developed core messaging that made the product's benefits obvious while establishing its technical credibility. The solution included creating an artists beta program with prestigious organizations like the San Francisco Opera to build trust and generate high-profile media coverage. This strategy successfully resulted in 121 media placements and over 100 article syndications in major outlets like Fast Company and Reuters. Grithaus Agency effectively conveyed that music had entered the connected world.

Elk Audio