Case Study: Nozzle achieves 200+ qualified leads per month with Gripped

Nozzle drives 200+ qualified leads per month with Gripped

The customer, Nozzle, provides customer analytics software for Amazon sellers. Their challenge was a lack of market awareness and an over-reliance on paid media, starting from a near-zero base for generating new customer leads. The vendor, Gripped, was brought on to build an inbound marketing strategy to address this.

Gripped implemented a two-fold solution involving website optimization and content marketing to build awareness, followed by sales enablement and lead generation using HubSpot. This strategy included developing deep domain expertise, creating SEO-optimized content, and configuring HubSpot for lead scoring and nurturing. The results delivered by Gripped included a 477% increase in non-paid traffic, a run rate of 200 qualified leads per month, and ultimately contributed to Nozzle's successful acquisition.

Nozzle