Case Study: Herdify increases qualified pipeline and revenue with Gripped

Herdify increases qualified leads by 37% with Gripped

The customer, Herdify, is a SaaS platform that helps challenger brands harness the power of word-of-mouth marketing. Facing insufficient lead volume to hit its growth targets and an evolving ideal customer profile, Herdify needed a partner to build and optimize a demand generation engine. They engaged Gripped to address these challenges.

Gripped implemented a comprehensive strategy combining a demand generation workshop, paid search campaign optimization, and a content creation and SEO plan. This solution successfully increased Herdify's qualified lead volume by 37% and generated a revenue increase of £273k, directly contributing to significant pipeline growth. Gripped's adaptable approach was key to delivering these results.

Herdify