Case Study: Eficode increases closed-won paid search revenue with Gripped

Eficode boosts closed-won paid search revenue by 594% with Gripped

Eficode, a technology consultancy that helps organizations turn software into a competitive advantage, faced the complex challenge of creating new markets for its diverse services rather than capturing existing demand. Their paid campaigns were underperforming due to an overly complex structure, weak content, and insufficient audience scale, making it difficult to engage prospects who were unaware of their own needs. The vendor Gripped was engaged to address these issues.

Gripped restructured Eficode's entire paid search and social strategy by simplifying campaigns and creating tailored approaches for each service area. They implemented a dual strategy of ABM on LinkedIn and high-intent keyword targeting on search engines, while also developing new outcome-focused ad copy and creative. This solution led to a dramatic 594% increase in closed-won revenue from paid search for Eficode.

Eficode