Case Study: Crownpeak achieves £1.3m in pipeline in one quarter with Gripped

Crownpeak generates £1.3m in pipeline in one quarter with Gripped

Crownpeak, a provider of an AI-driven product discovery engine and enterprise content management system, faced challenges in building brand awareness and generating qualified pipeline growth through digital channels. Their internal marketing team lacked the capacity and specialized expertise to effectively reach their ideal enterprise customers, resulting in limited online visibility and an underperforming website that failed to convert visitors. They partnered with the vendor Gripped to address these gaps.

Gripped implemented a comprehensive digital strategy that included targeted paid search and social campaigns, website and conversion rate optimization, and a technical SEO and content plan. Acting as an extension of Crownpeak's team, Gripped executed these initiatives to better engage enterprise buyers. As a result, Gripped generated £1.3 million in qualified pipeline that fit Crownpeak's ideal customer profile, achieved a 247% improvement in website conversion rates, and delivered a 4.8x return on ad spend.

Crownpeak