Case Study: Cloudbooking achieves £2.4m pipeline growth with Gripped

Cloudbooking generates £2.4m in pipeline with Gripped

Cloudbooking, a SaaS provider of a workplace management platform, faced a critical gap in marketing expertise and capacity when key team members went on maternity leave simultaneously. This threatened to stall their growth momentum and resulted in a website with high bounce rates on important conversion pages. They needed a strategic partner to ensure continuity and maintain their marketing efforts.

Gripped stepped in as an extension of the Cloudbooking team, providing expertise across CRM, design, marketing strategy, paid media, and content creation. They optimized the website to improve conversions and executed targeted campaigns. As a result, Gripped generated £2.4 million in qualified pipeline and increased monthly sales-qualified opportunities by 50%.

Cloudbooking