Case Study: SXSW achieves 97% satisfaction at its first hybrid event with Grip Event Networking

SXSW achieves 97% satisfaction with Grip Event Networking at its first hybrid event

SXSW, the renowned South by Southwest Conference and Festivals, faced the challenge of delivering a first-class hybrid event experience after a two-year break from in-person gatherings. They needed to provide equal value to both in-person and virtual attendees while also giving exhibitors new tools to engage a hybrid audience and generate leads. To meet this challenge, SXSW selected the AI-powered event, networking, and matchmaking platform from vendor Grip.

Grip's solution provided a fully-interactive app that allowed on-site attendees to navigate the expo and connect with exhibitors, while exhibitors could showcase products digitally and capture leads in real-time. This resulted in a hugely successful event with 97% positive response to recommendations and dramatically increased lead conversion rates for exhibitors due to immediate follow-up capabilities. The vendor Grip enabled SXSW to exceed attendance expectations and deliver a cohesive and valuable experience for all participants, paving the way for their future hybrid events.

SXSW