Case Study: Messe Frankfurt Middle East achieves record attendance and stronger exhibitor leads with Grip Event Networking

Messe Frankfurt Middle East drives 10,056 badge scans with Grip Event Networking

Messe Frankfurt Middle East faced the challenge of making its Beautyworld Middle East 2023 event bigger and more engaging than the previous year. The organizer needed to balance profits with space constraints while ensuring a high return on investment for exhibitors and a memorable experience for over 65,000 attendees. To achieve this, they partnered with vendor Grip to utilize its event app and lead generation technology.

Grip's solution provided a branded event app that enabled advanced attendee matchmaking and a lead generation feature for badge scanning. This allowed exhibitors to connect with customers before, during, and after the event, collecting over 10,000 badge scans. The result was a record-breaking event with a 23% increase in visitor numbers and a 14% growth in international attendance from 156 countries. Grip's technology was instrumental in cultivating connections and providing valuable data to both exhibitors and the organizer.

Messe Frankfurt Middle East