Case Study: Clarion Events achieves 44% more in-person meetings with Grip Event Networking

Clarion Events boosts in-person meetings by 44% with Grip Event Networking

Clarion Events, a major event organizer for the gift and souvenir industry, faced the challenge of efficiently connecting retail buyers with exhibitors at their hosted buyer events after pandemic lockdowns lifted. They needed a powerful event matchmaking platform to help participants pre-book meetings and maximize their time, moving away from a tedious manual process. They turned to vendor Grip Event Networking and its AI-powered event matchmaking platform to solve this.

Grip's solution used AI to instantly match buyers and exhibitors based on their profiles, facilitating pre-scheduled meetings. This integration saved the Clarion team significant manual labor. The results were substantial, including a 44% year-on-year increase in meetings at one show, 100% buyer engagement for all booked meetings, and 195 meetings booked against a target of 135. Grip Event Networking's platform was praised for its ease of use and effectiveness.

Clarion Events