Case Study: Therabody streamlines B2B bulk ordering with Grinteq’s custom Salesforce Commerce solution

Therabody unlocks Salesforce B2B commerce for $50M ecommerce sales with Grinteq

Therabody, a wellness technology innovator, faced significant B2B challenges as their rapid growth outpaced the capabilities of their Salesforce platform. Their online store lacked robust wholesale functionality, with restrictions on bulk orders and cart sizes hindering sales and forcing internal teams to rely on inefficient manual processes. Grinteq was engaged to overcome these limitations of the out-of-the-box Salesforce B2B Commerce solution.

Grinteq implemented a tailored Salesforce B2B Commerce solution featuring custom Lightning Web Components and asynchronous Apex to enable efficient mass order processing. This streamlined the checkout experience for bulk buyers and provided internal teams with custom tools to manage orders from Excel and CSV files. The solution opened a new sales channel for Therabody, significantly accelerated order processing, reduced manual work, and helped support an ecommerce sales revenue projection of $50 million for early 2025.

Therabody