Case Study: Switch Boss boosts Shopify performance and product discovery with Grinteq

Switch Boss revamps Shopify UX with Grinteq in under 30 days

The client, a leading switch distributor in Australia and New Zealand called Switch Boss, faced challenges with their Shopify store's clunky navigation and generic design. Their site, housing over 4,000 complex electrical SKUs, suffered from poor user experience and slow performance, which risked sales in a competitive market. They engaged the vendor, Grinteq, for a Shopify UI/UX redesign to modernize the store and improve findability.

Grinteq implemented a full-scale Shopify interface revamp, delivering a custom visual identity and restructuring key pages like the homepage, collection, and product pages for intuitive navigation. The solution focused on a clear hierarchy, high-quality imagery, and optimized performance. The results included exceptional core web vitals, such as a 36ms Interaction to Next Paint and a 0.3-second Time to First Byte, reduced bounce rates, and a scalable architecture that supported the client's growth without technical debt.

Switch Boss