Grinteq
44 Case Studies
Case Study: PGA TOUR Superstore boosts lead generation and personalization with Grinteq’s custom SFRA quiz
A Grinteq Case Study
PGA TOUR Superstore boosts AOV 11% with Grinteq
Grinteq partnered with PGA TOUR Superstore, a leading US golf retailer, to address a key digital challenge. The customer needed a way to simplify the online purchase journey for their complex, modular golf simulators and equipment, which were overwhelming for shoppers in a vast catalog. Their goals were to improve user understanding, collect valuable behavioral data, and generate qualified leads.
The solution was a custom SFRA cartridge for Salesforce Commerce Cloud, built by Grinteq from scratch. This interactive, mobile-optimized quiz used branching logic to guide users, segment them, and personalize product recommendations. The implementation led to a clear segmentation of the sales funnel, improved lead qualification, and an 11% increase in average order value through the display of relevant bundles.
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