Case Study: Lovesac achieves immersive real-time furniture shopping with Grinteq

Lovesac lifts website conversion 30% with Grinteq

Grinteq partnered with Lovesac to address a key digital challenge. Lovesac, a furniture brand with a sustainable, modular product line, needed to translate its high-touch in-store experience into a seamless online channel. Their core challenge was building a Magento-based digital showroom that could handle near-infinite product customization in real time without sacrificing performance or user confidence, all while unifying complex backend systems.

The solution involved developing a custom, headless product configurator using React.js and deeply integrating it with Magento and Adobe Commerce. Grinteq engineered a robust backend with Celigo to sync data flawlessly and redesigned key pages for immersion. This technical foundation empowered Lovesac's marketing team and delivered outstanding results, including a 30% increase in website conversion rate and helping to drive over $196 million in online sales for fiscal year 2025.

Lovesac