Case Study: Christopher Ward elevates premium watch landing pages with Grinteq SFCC frontend development

Christopher Ward delivers 10+ landing pages with Grinteq

The customer, Christopher Ward, is the UK's largest online-only watchmaker, focused on providing high-quality Swiss-made timepieces directly to consumers. Their challenge was to flawlessly translate their brand pillars of quality, authenticity, and transparency into their Salesforce Commerce Cloud (SFCC) storefront. They needed a partner to rapidly deploy rich, brand-consistent landing pages for new product launches without compromising site performance or user experience, especially given their lack of seasoned SFCC experts locally.

The vendor, Grinteq, assigned experienced SFCC frontend developers who leveraged the SFRA architecture to create templates and components, enabling the fast delivery of over 10 landing pages. Their solution artfully blended high-resolution visuals, animations, and personalized content. This collaboration helped propel Christopher Ward to an 80% sales growth in the past year, putting them on track to reach $60 million in sales by early 2025.

Christopher Ward