Case Study: The West Brom achieves engaging 'Year Ahead' communications with GRIN

The West Brom - Customer Case Study

The West Brom, a proudly independent UK financial services provider and the seventh largest building society, needed to present its "Year Ahead" message in a way that was accessible and engaging rather than dry. GRIN was engaged to produce a creative animation to showcase how The West Brom supports its members and communities, translating key facts and figures into an appealing narrative.

GRIN developed bespoke environments and characters to tell The West Brom’s story and highlight important statistics, delivering a dynamic, visually engaging animation that was used at The West Brom’s internal AGM and now features on their website. The piece successfully brought complex communications to life, earning praise from The West Brom’s PR team and improving how the society presents its year-ahead priorities to staff and members.

The West Brom

Nick Trueman

Public Relations Manager