Case Study: QEII Centre achieves standout event sales and expanded audience reach with GRIN

QEII Centre - Customer Case Study

QEII Centre, the largest dedicated conference and exhibition space in central London hosting over 400 national and international events a year, needed promotional materials that would “wow” potential clients and strengthen seasonal campaigns and literature. GRIN was engaged as the Centre’s creative partner to expand internal promo materials, literature and campaign assets to better communicate the venue’s brand and event offering.

GRIN designed a standout sales brochure and supporting campaign pieces inspired by the building’s layered floors, using semi-opaque paper layers as both a stylistic and structural feature, and refreshed seasonal collateral. The work reinforced the QEII Centre’s architectural identity, helped communicate the brand more clearly and reach new audiences; specific quantitative metrics were not provided.

QEII Centre