Case Study: HSBC launches AI-powered equity index with GRIN

HSBC launches AiPEX to select approximately 250 U.S. companies monthly with GRIN

HSBC, a leading global bank, launched a new AI-powered investment index called AiPEX and needed a compelling way to promote it. Their challenge was to effectively communicate the complex, tech-focused capabilities of this new product to potential investors. The vendor GRIN was engaged to create a motion video for the initiative.

GRIN developed a futuristic, heads-up display (HUD) inspired video to launch the AI initiative. The solution involved creating and animating FUI and HUD elements over footage to give viewers the sense they were seeing through the AiPEX system itself. This tech-focused art style successfully highlighted the product's key selling points and resulted in a final video with a future-facing look that matched the advanced subject matter.

HSBC