GRIN
14 Case Studies
A GRIN Case Study
Homebuilding & Renovating Shows, produced by Future, is the UK’s biggest self‑build and renovation event and reaches a 1.4m readership through Homebuilding & Renovating and related titles. Facing the challenge of capturing, inspiring and converting a targeted audience across eight venues, the customer engaged GRIN to deliver creative and design services for printed and digital show assets, including photography and campaign messaging.
GRIN implemented a cohesive roll‑out of striking printed and digital creative—strong photography, straplines and venue graphics—to promote each show and drive attendance. The work helped lift visitor numbers by 9% year‑on‑year over three years and cemented the show’s dominance with roughly two‑thirds of the target audience (around 64%) attending only this event, demonstrating clear commercial impact for Homebuilding & Renovating Shows.