Case Study: Birmingham Museum & Art Gallery exceeds exhibition attendance goals with GRIN

Birmingham Museum & Art Gallery - Customer Case Study

Birmingham Museum & Art Gallery partnered with GRIN to support its Coming Out exhibition, a major contemporary art show exploring gender, sexuality and identity. The museum needed to attract strong attendance and build awareness for the 19-week exhibition featuring internationally renowned artists.

GRIN helped the museum amplify the exhibition through social media and press visibility, contributing to strong public interest and coverage. The show attracted 33,969 visitors, beating Birmingham Museum & Art Gallery’s target by 41%, while also earning excellent reviews from both local and national media.

Birmingham Museum & Art Gallery